In Chapter 6, I discuss the main content analysis results. I frame the local church as information provider, and assess how good a job of this it does, via the website.
We find out – perhaps not surprisingly – that churches can be great at providing information about the getting married, the buildings, graveyards and other records – but not all of them tell you when their services are, or how to get in touch, or indeed what church or faith might be about. So the websites are more about ‘organisational’ elements than ‘evangelising,’ or ‘interacting’ or ‘community’ – I draw a comparison with an American study which uses these four categories.
Interviews add colour to the tables and figures. Leaders tell us what they think the point of a website is, who their audience is, and we discuss the needs of an aging congregation.